SooperFly.

SooperFly Style.

SooperFly embodies utilitarian workwear. Minimalistic. Hard working. Hard wearing.

Think Japanese denim, French twill, British canvas. In indigo, cobalt, tan, natural, khaki, grey, black.

Wear with chambray or gingham shirts, denim smocks, drill pinafores, cropped cord trousers. And ground yourself with Chelsea boots, Brogues, Derbys, Mary Janes or plimsolls.

Simplicity, practicality and durability are key to this industrial heritage style.

SooperFly Fabrics.

Look for Selvedge Denim, or heavyweight and more structural 14oz Archive Denim. Textural Japanese Yama black denim, or slubby Kojima indigo denim. For an incredibly soft, almost moleskin feel but with drape, look at deep blue Moto. Or go natural with undyed Bull Denim or earthy McQueen canvas in Tan or Olive Green. Team best of British Navy Twill with same colour collar, or contrast with Gold cord.